PlanetRE today rolled out an update of its enterprise customer relationship management solution, Socialite, that allows agents and brokers to capture leads directly from their branded Facebook business pages using a library of new customizable Facebook Internet data exchange (IDX) listing apps.

When agents and brokers embed the sponsored Facebook IDX apps — which use live MLS listings data, where permitted — on their business pages, consumers can conduct property searches, research market valuations, learn about local community portals, and discover featured properties without leaving Facebook.

The apps transform a static business page “into a rich branded consumer search portal, with dynamic customizable MLS search content accessible right inside Facebook, and leads are captured in CRM with intelligence,” the company said.

When leads are captured, agents get an alert along with a visitor profile that’s stored in the CRM database. Leads can be incubated using Socialite’s built-in mass email, texting, social drip campaigns and new techniques in predictive marketing,” the company said.

The latest version of Socialite also provides integration to bring leads from agents’ Zillow accounts to Socialite CRM. Last month PlanetRE was announced as one of nine new Zillow Tech Connect partners. Other new partners in the  program, which allows technology tools to directly integrate with Zillow, were BombBomb, Commissions Inc., Contactually, PlanPlus Online, Slacker by King of Casas, TORCHx, Wise Agent and ZipRealty.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription