Technology

Zillow analyst says new exec has good shot at forging partnerships with MLSs

Strategy to obtain more listings directly from the source has had only 'limited success' in the past

Zillow lured former realtor.com executive Errol Samuelson away from Move Inc. to do pretty much the same thing it had hired former Arizona Regional MLS CEO Bob Bemis to do: improve industry relations and beef up the quality of listings data on the website by forging more direct partnerships with multiple listing services.That's according to Barclays analyst Christopher Merwin, who says that while that strategy has had only "limited success" in the past, Samuelson has "an impressive background of industry credentials that should make it far easier to build bridges with the real estate agent community," StreetInsider.com reports.Errol SamuelsonZillow announced Wednesday that it had hired Samuelson, who became president of realtor.com in 2007 and Move’s chief strategy officer in April 2013, to fill the newly created position, "chief industry development officer.""We believe the position was created by Zillow to improve relations with the industry and enhance the data qu...

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