Coldwell Banker betting BuzzFeed users will share its ads

Shareable 'custom content' will highlight sentimental nature of homeownership
Published on Jun 17, 2014

Get Inman via Facebook Messenger
Our top headlines delivered once a day.
by CareyBot

To help generate brand awareness with BuzzFeed’s 130 million readers, Coldwell Banker Real Estate will advertise on the social news and entertainment website using shareable “custom content” highlighting the sentimental nature of homeownership. Perhaps best known for its GIF-loaded posts on ...