Luxury Connect
Meet the Luxury Leaders | October 19-20 | Beverly Hills

RentPath Inc., the parent company of ApartmentGuide and Rent.com, has partnered with DIAKRIT International to generate more than 260,000 floor plans during the past 15 months, allowing all RentPath advertisers to show prospective renters the layouts of nearly 7 million housing units.The 2-D floor plans include a "room planner" tool that allows prospective renters to choose and arrange virtual furniture using DIAKRIT's "D-Furnish" capabilities.Apartment Guide is offering all advertisers the opportunity to upgrade to 3-D floor plans, which are standard with "diamond" and "platinum" ad packages. Diamond package advertisers' listings also benefit from professional photography, videos and panoramic images."Premium rich media is becoming the new standard in online advertising, and to...