MLSListings Inc., a Northern California multiple listing service with 16,000 subscribers, is feeding listings directly to Zillow. The MLS has become the latest to join the Zillow Partnership Platform, which offers enhanced branding to MLSs in exchange for direct listing feeds that let the portal update its listings as often as every 15 minutes. MLSListings, which serves Monterey, San Benito, San Mateo, Santa Clara and Santa Cruz counties, is not providing a blanket feed to Zillow, Jim Harrison, MLSListings president and CEO, told Inman News. Member brokers have to opt in to send their listings to Zillow as they do to other portals the MLS provides a feed to, including other large third-party portals such as Trulia and Homes.com, he said. Realtor.com and MLSListings' consumer...
May 1, 2014 by Paul Hagey
Jun 13, 2014 by Paul Hagey