Marketing

Realtor.com operator Move Inc. hires Hanley Wood exec as site’s first chief economist

Jonathan Smoke will interpret housing data and act as a public voice for 18-year-old portal

Realtor.com operator Move Inc. has hired Jonathan Smoke to interpret housing data and act as a public voice for the site as its first chief economist.For the last six years, Smoke held various executive roles at real estate information and strategic marketing services company Hanley Wood, most recently as the company's chief economist.Realtor.com competitors Zillow and Trulia have long had their own chief economists. Zillow Chief Economist Stan Humphries and Trulia’s Jed Kolko have become high-profile sources in media stories and housing forums, giving their firms added exposure and credibility with consumers.Jonathan SmokeSmoke's appointment concludes a monthslong search for 18-year-old realtor.com, which up until recently had been barred by the National Association of Realtors from having a chief economist. NAR changed its position sometime in the last year, giving Move its blessing to bring on a real estate spokesperson for the site.“As the real estate indu...

Comments