Re-engage with your client base by making an emotional connection

Insights from Red Oak Realty's Vanessa Bergmark

Vanessa Bergmark, general manager and partner of the East San Francisco Bay brokerage Red Oak Realty, says there’s been a resurgence of emotional relationships in real estate — and that’s a good thing.

“I think it’s re-engaging with our client base — there are people who have come between the agent and their client via technology, and I think it’s kind of finding your clients again,” she said. Real estate is full of statistics, technology and contracts, but it will always be a “very emotional business.”

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