FindTheBest, a research engine that recently launched home and neighborhood search tools, has introduced a feature to its "FindTheBest Places" real estate vertical to capture what it calls the "true essence" of communities. The website gleans “Insights for Places” -- what it's casting as the defining attributes of geographic areas -- by identifying what categories of establishments in a location are over- or underrepresented compared to the country as a whole. A growing number of real estate search sites and apps are presenting consumers with dossier-like profiles on neighborhoods. But communities are more than just their school scores, crime rates and demographic makeups. FindTheBest's Insights for San Francisco's Marina neighborhood, for example, would include "restaurants,...