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by CareyBot

The next "Accuracy Matters" ad, entitled “Mom,” will be running on cable networks including HGTV, USA, TBS, DIY and TLC. “Mom” is a follow-up to’s “Doghouse Architects” spot, released in May. operator Move Inc. launched the "Accuracy Matters" campaign in the spring to emphasize the accuracy and freshness of listings data on the site. The National Association of Realtors this month launched a complementary $35 million "Real People" marketing campaign promoting both Realtors and Move operates, NAR's official consumer-facing website, under the terms of an agreement dating back to 1996. Once the leading real estate search portal, has fallen behind Zillow and Trulia in terms of popu...