Better Homes and Gardens Real Estate LLC will target the rising tide of Hispanic homebuyers and sellers with a partnership with Spanish-language TV network Vme TV that has a presence in 70 million U.S. households. The partnership between Realogy's 6-year-old, fast-growing real estate brand and Vme TV will bring the firm into the homes of Vme TV's audience with 15 segments under the "Vme Hogar" title. ("Hogar" is "home" in Spanish.) The short two- to three-minute segments will air on the network throughout this summer and fall around other Vme TV programming and feature guidance for first-time homebuyers and homeowners looking to both sell and organize their home. BHGRE oversaw the production of the segments, which feature a header promoting BHGRE as well as a watermark that shows up...
Get Inman via Facebook Messenger
Our top headlines delivered once a day.