Real estate agents can and do advertise their listings in a multitude of sites online. But what happens after those listings are released to the world? Which of those sites results in more business? Real estate software development firm Vendigi has launched ListTrac, a free tool that will help multiple listing services and their agents and brokers keep track of how listings perform once they're out in the wild. The company claims it is the first commercial service to measure listing engagement across all three main channels for listing display: third-party portals, MLS public websites, and Internet data exchange (IDX)-powered agent and brokers websites. As of June 1, eight or so MLSs representing about 85,000 members have signed agreements for ListTrac, including San Diego's Sand...
Aug 11, 2014 by Bernice Ross
Jan 10, 2014 by Inman