CRM provider Contactually signs large Southern California brokerage

First Team Real Estate handled $5.9B in sales in 2013

Customer relationship management provider Contactually has signed up Southern California’s First Team Real Estate, giving the firm’s more than 1,600 agents free access to the tool.

It’s Contactually’s biggest enterprise-level contract to date. First Team Real Estate’s 18 offices span the Los Angeles, Orange County and San Diego markets. With $5.9 billion in 2013  sales volume, the Irvine, California-based brokerage was ranked by Real Trends as the 10th biggest in the U.S.

Prospects image via Shutterstock.
Prospects image via Shutterstock.

Contactually, which has approximately 5,000 agent and team subscribers, rolled out a partner dashboard about a month ago that gives brokers a window into how their agents are using the platform — including the number of sign-ins and follow-ups they make, said Brent Summers, an enterprise account manager at Contactually.

With the new broker-focused tool, Washington, D.C.-based Contactually is now on the hunt for deals with larger firms, Summers said. The company recently signed up 400-agent Keller Williams Realty New York City, he said.

Launched in 2011, Contactually has gained traction in part by because of its ability to unify real estate professionals’ disparate databases, Summers said. For example, it syncs with Facebook, Twitter, LinkedIn, Gmail, Google Contacts, MailChimp and BombBomb, plus CRM platforms including Highrise and Salesforce.

Contactually’s Android and iOS mobile apps have also been popular, Summers said. They automatically log calls and texts in the CRM, helping users keep track of more of their interactions with their sphere.

Contactually’s enterprise-level accounts go for $111 per month per user. Team accounts go for $39.99 per month per user, while individual accounts cost $19.99 per month. When set up for annual billing, users receive 10 percent off these standard prices.

Another real estate-focused CRM, BoomTown, has made recent strides. In September, it began accepting leads directly from Zillow, Trulia and realtor.com through an email-forwarding system. The Charleston, South Carolina-based firm said at the time that 650 brokerages were using its platform.

Editor’s note: A previous version of this story incorrectly stated that Contactually has 5,000 agent subscribers. In fact, it has 5,000 customers, a tally that includes both individual agents and teams. A previous version of this story presented Contactually’s discounted prices without noting their discount status; users receive a 10 percent discount off Contactually’s standard prices when billed annually.


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