As its name suggests, a direct mail marketing campaign uses traditional mail to deliver a specific message. Perhaps even more importantly, it’s centered on the idea that targeting a certain population will result in the highest response rate.
- Properly executed, a direct mail campaign has the power to propel any business to the next level.
- The foundation of any direct mail campaign is the list of contacts you intend to reach.
- Understanding your target market will help you deliver content that recipients are more inclined to read.