9 direct mailing ideas that your list will love -- and remember

Direct mail isn't dead; you just need to give recipients the information they don't know they want
  • If you put some effort into your direct mail and turn it into something that recipients will find useful, they'll keep it -- and you'll get to be top-of-mind for them.
  • Consider sending direct mail about food, arts and entertainment options or sports and the outdoors. If it's good, recipients will treasure it.

When a good friend of mine got her real estate license and started working at PorchLight in Denver, she asked if she could add me to her mailing list. I said “sure” and told myself that I would throw any fliers into the recycling bin instead of the trash can. You know, for the good of the planet.