9 direct mailing ideas that your list will love -- and remember

  • If you put some effort into your direct mail and turn it into something that recipients will find useful, they'll keep it -- and you'll get to be top-of-mind for them.
  • Consider sending direct mail about food, arts and entertainment options or sports and the outdoors. If it's good, recipients will treasure it.

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

When a good friend of mine got her real estate license and started working at PorchLight in Denver, she asked if she could add me to her mailing list. I said “sure” and told myself that I would throw any fliers into the recycling bin instead of the trash can. You know, for the good of the planet.