- People trust brands such as Nike and Apple because both companies consistently demonstrate value.
- The consumer's perception is the consumer's reality, so keep in touch and provide updates on even the smallest progressions.
- Know what you do better than your competition and be ready to articulate it at will.
We hear it all the time: the agent is becoming obsolete. Consumers are skeptical of commission fees and often complain that agents get a hefty paycheck for little work. And then there’s the barrage of third-party websites leading people to believe that real estate is a DIY industry. Where’s the value for consumers in having an agent?