• People trust brands such as Nike and Apple because both companies consistently demonstrate value.
  • The consumer's perception is the consumer's reality, so keep in touch and provide updates on even the smallest progressions.
  • Know what you do better than your competition and be ready to articulate it at will.

We hear it all the time: the agent is becoming obsolete. Consumers are skeptical of commission fees and often complain that agents get a hefty paycheck for little work. And then there’s the barrage of third-party websites leading people to believe that real estate is a DIY industry. Where’s the value for consumers in having an agent?

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