The first time I applied, I had personally sold over 300 homes and my team was just shy of 1,000. But you can’t bank on outstanding business to stand out.
Regardless of your sentiment about the internet behemoth, Zillow took the real estate industry to a whole new level. Coveted data that had previously been exclusive to real estate professionals, is now available for the common consumer or the curious looky-loo. It has become a supplemental part of our profession, whether we like it or not. Honestly, it would be a Christmas miracle if you had a client who had never visited Zillow at one time or another.
Not a day goes by that I don’t read an article about how big data websites are the new wave of real estate business. Sites such as Zillow, Trulia, Redfin and realtor.com provide tons of data, but more importantly, they are a retail outlet for leads. More and more agents are using the high-tech environment as a tool for growing their business. What does that mean for referral business?
I didn’t sleep at all last night. My mind was going crazy. I was blowing up my my marketing team with texts and recording waves on Anchor (such a cool app, you have to check it out) about the new Snapchat geofilters. I think this is going to be a game-changer!
Elon Musk is arguably the most interesting thought leader in the world. His huge successes (and some epic failures) are often overshadowed by other notable tech entrepreneurs such as Steve Jobs, Mark Zuckerberg and Bill Gates.
People often say that you never get a second chance to make a first impression, and that couldn’t be more true for curb appeal in real estate. The minute that for-sale sign goes up, your listing is under scrutiny by more than just potential homebuyers.
I’m about to blow your mind with some outrageous statistics. Ready? The National Association of Realtors cited that 88 percent of homebuyers would use their agent again or recommend them to others. That’s awesome. But then I read a survey conducted by Outbound Engine that said agents reported 75 percent of their business comes from only 20 percent of their clients. What? That’s crazy!
We hear it all the time: the agent is becoming obsolete. Consumers are skeptical of commission fees and often complain that agents get a hefty paycheck for little work. And then there’s the barrage of third-party websites leading people to believe that real estate is a DIY industry. Where’s the value for consumers in having an agent?