• My goal as an agent is to write for my target audience in my particular market.
  • Use analytics to better your website -- it should always be evolving.
  • As agents, we should be working on both lead capture and attraction with our blogs and websites.

Writing a blog never really became the big thing we thought it would be for real estate agents a decade ago. There are a handful of real estate pros who have been blogging for a decade or more, and it has been working well enough that some of us have kept at it through the crash of the housing market and the Great Recession. I have kept my blog going since 2005, and I still publish an article almost every day. Most years I have a strategy, and every year, I use analytics and metrics. This year, I have an editorial calendar. I should have had one for each of the past 10 years but I didn't. Starting out -- just do it January is a popular time to start blog, and usually, by about February the blogger has stopped writing and started making excuses for not writing. By about April, the excu...