• Deep knowledge of market statistics, combined with qualitative info, can be your competitive advantage.
  • Those stats can help agents better advise their buyers and sellers and give those clients confidence in the agent's expertise.

NEW YORK -- Don't underestimate the power of real estate statistics. Combined with other market knowledge, those numbers can be your competitive advantage. That's according to Julia Hoagland, a broker and former electrical engineer at Manhattan brokerage Compass, who spoke at Inman Connect New York on Thursday. Deep knowledge of market stats can help agents better advise their buyers and sellers and give those clients confidence in the agent's expertise, Hoagland said. She puts together qualitative analysis with "objective, purely quantitative analysis of data to create competitive advantage," she said. And because the past is not always an indication of the future, it's important to include current information in the analysis, she added. Here's an example: Say you have a sell...