Organized real estate has undertaken some potentially transformative ventures in the past couple of years. Project Upstream, RPR-AMP and the Broker Public Portal have aligned the vision of brokers in numbers that would have been unthinkable in the recent past.
- Accuracy isn't enough. BPP needs attractive tools and media content.
- BPP has valuable exclusive data that could be leveraged for exposure.
- Public relations will generate earned media on a tight budget.
- The name has got to go.