Starbucks isn't only the place to pick up your daily triple nonfat latte with a drizzle of caramel and extra foam on the side -- it's also a great place to find leads. TungCheung / Shutterstock.com In Lab Coat Agents, James Michaelin recounts how he got two leads in one morning at Starbucks thanks to good listening and quick action. "I overheard a business meeting that someone was starting a business and they brought up needing to find a Realtor for a location," he wrote. "Well, keyword Realtor was said so of course I introduced myself, gave my card to both of them and they to get together soon." Twenty minutes later, James got another lead from a man who overheard his conversation with the two businessmen. As it turns out, Michaelin isn't the only agent who uses Starbucks as a lead-generating tool. There's been a lot of chatter online over the past two months about the power of Starbucks and other places like it, such as Panera Bread or even Dunkin' Donuts. ...
- Starbucks and other places like it are great locations to generate leads.
- Be consistent and focus on creating relationships that build credibility and lead to sales down the line.
- Always bring marketing materials and discreetly advertise yourself with branded accessories, such as a laptop cover.