Take a hint from Ted Cruz, Bernie Sanders and Donald Trump as well as real estate's leading innovators -- being a contrarian can be a boon to your business. Contrarians are those individuals who take an opposite or different position from others. They are also often innovators and disruptors who are often subjected to ridicule, resentment and even hate. In spite of this, they persevere because they strongly believe in what they are doing and often usher in widespread, lasting change. The 2016 presidential race: The year of the contrarians In the 2016 presidential race, three of the four top contenders have staked out top polling positions by being contrarians. To illustrate this point, consider the following: Ted Cruz has made a name for himself by directly opposing much of the agenda his fellow Republicans have pursued. Bernie Sanders might caucus as a democrat, but he has declared himself an independent for most of his career. Although Sanders is more than 20 points be...
- The 2016 presidential election is riddled with contrarians who are making their names on being different, and you can do the same.
- There have been several contrarians who have changed the real estate business as we know it, such as Dale Rector and Brad Inman.
- An agent contrarian differentiates from the competition by going against the grain.
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