How to make being a contrarian work for your business

  • The 2016 presidential election is riddled with contrarians who are making their names on being different, and you can do the same.
  • There have been several contrarians who have changed the real estate business as we know it, such as Dale Rector and Brad Inman.
  • An agent contrarian differentiates from the competition by going against the grain.

Take a hint from Ted Cruz, Bernie Sanders and Donald Trump as well as real estate’s leading innovators — being a contrarian can be a boon to your business. Contrarians are those individuals who take an opposite or different position from others. They are also often innovators and disruptors who are often subjected to ridicule, resentment and even hate.