Real Estate Commission Reform — that was the name of the program I created back in 2011 that would disrupt the way real estate agents charge their seller clients. However, it turned out to be an epic fail.
- Contrary to what several companies in the real estate industry want you to believe, the general public is not seeking a change to the traditional commission structure.
- Consumers feel there is a catch when you offer full service at a discounted price.
- When alternative brokerages fail, it reinforces the fact that the traditional real estate model is the best path for growth and success within the industry.