Brett's Stories

Back in 2015, I received a call from a client who said that we should be expecting an offer from the couple who had just toured his home. My immediate response was, “That’s great! I didn’t see the feedback email come across.”

Dec 16

Starting a team seems to be one of the hottest trends in real estate right now. Younger, hungrier agents are determined to one day have multiple assistants, several buyer agents and a moving truck with their smiling picture on the side.

Apr 19

Real Estate Commission Reform — that was the name of the program I created back in 2011 that would disrupt the way real estate agents charge their seller clients. However, it turned out to be an epic fail.

Feb 16

It’s worked in the financial sector with E-Trade and the legal industry with LegalZoom, but an Uber-like real estate service hasn’t gained much traction, though many have tried.

Sep 4

Teams provide accountability, training, mentoring and leads. But the transition out of a successful team to independence is rarely addressed. Here are my tips for surviving a transition from a “rainmaker” brokerage to independence.

Feb 17

I really like Zillow. For the past several years, I’ve been using the site to host my customer reviews as well as my sales history. I claim my listings on the site and use the statistics in my seller marketing reports. So why would I be so hesitant to sign off on a direct feed?

Jan 28

Real estate transactions are becoming more and more complicated, and agents have elected to take on more responsibilities in exchange for a higher commission split with their broker. In my opinion, it’s too much for most agents to handle.

Jan 14