In 2014, Re/Max Result’s Kris Lindahl made some key strategic moves. He bought four big real estate website names in his operating state of Minnesota for hundreds of thousands of dollars in just four days. They were MinneapolisRealEstate.com, SaintPaulRealEstate.com, DuluthRealEstate.com and RochesterRealEstate.com.
- Stretching yourself too thin can be bad for your own business in your own market.
- There should be lead generation and a familiarization of a town's culture before entering a new market.
- Don’t expand outside your state unless you have a recognizable brand to support your growth.
- Think about using a big real estate website to expand your brand.