How to win friends and influence people when you move to a new market

Ideas and actions to take for agents moving to new markets.
  • Find the right brokerage fit, one that will support you as you establish your business.
  • Invest in lead generation tools at first for expired listings.
  • Pick a niche to help target your marketing in the early days.

Power up your Indie Brokerage
Don't miss Indie Broker Summit SF, Aug 7, 2017

Seven months ago, Jessica Ryan and her family moved to the Orange Beach/Gulf Shores area of Alabama from Cleveland, Ohio. In doing so, the agent left her established client base behind. She probably catches eyes as she picks up her 10-year-old triplets at school, but Ryan has noticed a couple of other agents picking up their kids, too, and wondered whether the small school can handle another agent trying to get business from within the community. "When I go and pick up the kids, I see two other Realtors and think, 'Jeez, there are three of us here -- how will I get any market share?'" Steps 1-2: Finding the right fit and getting settled in the community She lucked out, however, finding a company she wanted to work with, led by an independent husband-and-wife team, Jason Will Real Estate. "There was just something very particular and unique about the brokerage that I'm working for. They are really phenomenal at building a presence here -- they do awesome Internet marketi...