• Find the right brokerage fit, one that will support you as you establish your business.
  • Invest in lead generation tools at first for expired listings.
  • Pick a niche to help target your marketing in the early days.

Seven months ago, Jessica Ryan and her family moved to the Orange Beach/Gulf Shores area of Alabama from Cleveland, Ohio. In doing so, the agent left her established client base behind. She probably catches eyes as she picks up her 10-year-old triplets at school, but Ryan has noticed a couple of other agents picking up their kids, too, and wondered whether the small school can handle another agent trying to get business from within the community. "When I go and pick up the kids, I see two other Realtors and think, 'Jeez, there are three of us here -- how will I get any market share?'" Steps 1-2: Finding the right fit and getting settled in the community She lucked out, however, finding a company she wanted to work with, led by an independent husband-and-wife team, Jason Will R...