A property management software company conducted a national survey on what makes renters tick, and found that some markets, and some demographic groups, have different wants, needs and expectations of the same type of transaction. Chicago differed in some ways from other large metros. The company, AppFolio Property Management, commissioned the survey to delve into important criteria that renters are looking for in the multifamily rental market. They polled 1,500 renters across the country, through Google Consumer Surveys, to take the pulse of the rental market. The survey results are meant to be used as advice for those in the business of property management. The company’s vice president of product, Nat Kunes, shared some insight on the Chicago market after the survey results were made public. Since AppFolio has clients in all 50 states, Kunes was able to share trends about local markets, where the survey generalized by demographic groups. Chicagoland does not suffe...
- The rental market in Chicago is gentler on renters.
- Property Management software company AppFolio commissioned a survey that looked at the whole rental process.
- The survey found that renters like online enhancements to the rental process.