Brokerage

BHHS KoenigRubloff adds neighborhood search function to MLS

BHHS caters to buyers who typically search according to specific neighborhood
  • The most searched neighborhoods in Chicago are River North, West Loop, Old Town, Gold Coast and Lincoln Park.
  • More prospective buyers in Chicago are asking about new construction.
  • Potential homeowners in Chicago typically have a specific neighborhood they want to buy in.

One of Chicago's largest brokerages is looking to expedite the online search process for prospective homebuyers. The firm, Berkshire Hathaway HomeServices KoenigRubloff, recently upgraded its MLS-database site SmashProperties.com with a neighborhood search feature. Simplifying an overwhelming search According to RJ Yozwiak, the brokerage's co-founder, the firm found that many potential buyers search for homes using key phrases. These phrases are most commonly the name of a neighborhood coupled with the type of property (condo, single family, townhouse) they seek. However, because Chicago is divided into roughly 45 different neighborhoods, clients are often overwhelmed by the sheer number of properties when looking for a home. In response, the brokerage upgraded its site to allow visitors to search by typing in a specific neighborhood. If an individual types in "River North" an overview of the area's culture pops up along with neighborhood-specific real estate statist...