Technology

Real, a virtual brokerage, is drawing agents by offering app, high commission splits and radical independence

Real offers favorable commission splits and radical independence to agents, but no offices
Published on Mar 24, 2016 | Updated on May 2, 2016
  • Real has grown quickly by offering favorable commission splits, radical independence and a powerful app to its agents -- office not included.
  • The brokerage's app offers a CRM, MLS search, accounting and CMA tools and community chat rooms for agents to get help from colleagues, among other things.
  • Real thinks it's the answer to the purportedly diminishing appeal of traditional brokerages to agents, but it remains to be seen whether the firm will have widespread appeal to agents.

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by CareyBot

Jon Hom, a Houston-based real estate agent, does a lot of business in Starbucks. That's because his brokerage doesn't have an office. Which partly explains why he hasn't met his broker in person. "It's like an episode of Cheers," he said, referring to the American sitcom that was set in a Boston bar where locals gathered to socialize ...

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