• Contactually's new team management product allows for routing leads to specific agents while team leaders monitor activity.

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.

Contactually, a popular CRM and lead cultivation suite, has launched a new team management feature. The software historically was designed for single-agent and brokerage use.

Teams are growing in popularity across the industry, and that drove the company’s decision to pour resources in that direction.

“Contactually has responded to market demand and the increasing trend of teams in real estate by expanding its functionalities, to enable the entire spectrum of real estate professionals to focus on building authentic relationships within their spheres in just minutes a day,” Contactually co-founder and CEO Zvi Band said in a statement.

Investing in a technology platform is a smart way for real estate agents to support collaboration and jointly manage transactions. Contactually’s new team management product allows for routing leads to specific agents while team leaders monitor activity and rate performance.

A standout feature is its content sharing and approval workflow. Teams can use this to ensure their branding remains consistent across all forms of outreach.

Each agent’s active lead pipeline can be viewed by brokers and team leads. There’s also a “gamification” module that ranks team members on a color-coded sliding scale, and the platform supports task sharing and assignment.

This update is most ideal for those who already use Contactually, as its interface themes and overall user experience will make it easy for teams to coalesce under the new offerings.

Contactually appears to be busy innovating. In November, the company also launched a Slack and Facebook Messenger bot that allows users to follow up with leads (and be presented with the most pertinent contact) and write emails from within Slack or Messenger.

Have a technology product you would like to discuss? Email Craig Rowe

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