Many agents consider online lead generation a challenge. While some sources work better than others, most would agree: converting these leads are just as difficult as deciding where to get them from.

When managed effectively, however, online lead gen can be a lucrative supplement to your current business.

On Wednesday, April 5, at 10 AM Pacific, join us for an Inman education webinar as we explore five tips to help you turn more of these cold prospects into closed deals.

Register now

Tip 1: Help prospects get to know the “virtual you.”

  • Use a current, professional photo so people can recognize you.
  • Present consistent company, contact and sales information everywhere you’re listed.
  • Have a clear and unique selling proposition to stand out from the crowd.

Tip 2: Make it about the prospect.

  • Find their preferred communication method and customize accordingly.
  • Use testimonials matched to each prospect’s needs.
  • Share data relevant to their specific situation.

Tip 3: Be responsive.

  • Respond ASAP, and have an auto-response in place if you can’t.
  • Keep all your responses short and relevant.
  • Respond multiple times via multiple channels.
  • Have a team in place if possible to help with follow-up.

Tip 4: Converting leads can take time.

  • Play the long game with a drip campaign.
  • Send periodic information specific to your prospects’ interests, e.g., rates, listing prices, etc.
  • Leverage multiple angles offered by companies that help with remarketing and digital advertising.

Tip 5: Have a plan.

  • Use a CRM to manage your leads.
  • Track and refine your lead sources.
  • Prioritize your leads to work the hottest and most relevant first.
  • Outsource leads that don’t make sense for you to work.

In next week’s session, I will help you dig into the nitty-gritty of effective online lead conversion with the help of Kimberly Cameron of Better Homes & Gardens Preferred Properties and JLA Realty’s Ryan Bokros.

Maximizing Your Lead Gen ROI: 5 Tips for Lead Management Success
Wednesday, April 5, 2017 | 10 AM Pacific / 1 PM Eastern

Register now

Can’t make that time? Register anyway and we’ll make sure you get the replay.

Lisa Fettner is the VP of marketing at ReferralExchange in San Francisco. Follow ReferralExchange on Facebook or Twitter.

Email Lisa Fettner

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Black Friday Sale! Bundle our next two events or secure your 2021 All Access Pass.SEE THE DEALS×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription