Technology

Why Contactually has the droids you’re looking for

Popular CRM rolls out bots for Facebook Messenger and Slack
  • Bots continue to infiltrate the real estate industry to assist in lead generation, customer service and contact management.
  • Contactually's bots merge with Facebook Messenger and Slack, and help agents follow up and keep track of leads.

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. One of the industry's favorite CRMs has rolled out a new bot-centric feature so agents can better manage leads from outside the system. Contactually's new bot enhancements work with Facebook Messenger and Slack. The latter tool is the superior team communication platform, but the former offers the most common user interface. (Slack is not as popular in the real estate industry, but should be on the radar of team-focused offices.) The bots function similarly on either platform. The Contactually Bot appears on the Slack contact sidebarĀ -- you can chat with it as you would any otherĀ co-worker. Asking it for help will return a list of commands it can handle. The list will grow with time, I'm sure, given the CRM's deep capability. Users can request to "follow up" with leads (and be presented with the most pertinent contact) and write emails from within S...