3 must-haves in a real estate listing presentation 
Agents can't win over sellers with technology alone
By Bernice Ross, Thursday, October 13, 2011.
Are you taking your iPad to your listing presentations? Are you showing your sellers lots of cool slides, statistics and other data? If so, you may win the "cool tech" moniker but end up not taking the listing.
At the recent California Association of Realtors meeting in San Jose, I ran into Ira Serkes, the self-proclaimed "happiest agent in Berkeley." Ira is a former engineer who enjoys incorporating the latest technology into everything he does.
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