5 ways to make your real estate print marketing shine 
'Me, Me, Me' approach won't win real estate clients
By Bernice Ross, Monday, August 29, 2011.
Image courtesy of miahalf0.I recently received a six-page glossy personal marketing brochure from an agent who also included a two-page letter that was an extraordinary example of the "Me, Me, Me" show. Would you hire this person to represent you on the sale of your home?
We're in the midst of the biggest downturn since the Great Depression. The real estate market is attempting to sputter off of life support to possibly turning around in the next 12-24 months. In this environment, would you send out a six-page, trifold, glossy brochure with the following features?
1. An opening paragraph describing your Friday night date with your husband (disguised as an attempt to show the lifestyle in your market area).
2. Four pictures of yourself, including one of you walking your dog.
3. How much you enjoy walking along the beach and how relaxing that is for you.
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