9 rules of real estate video 

Habitat for Hermanity's Herman Chan, a real estate celebrity and expert, did a dynamite session at Real Estate Connect San Francisco on how and why Realtors should be using video as an integral part of their business.

Current statistics show that 82.5 percent of all Web users view video online. Furthermore, 30 percent of all current Web traffic is devoted to video. That number may be as high as 70 percent by 2020.

Today's buyers and sellers place a premium on video. While only 12 percent of all agents have a YouTube account, 73 percent of the sellers are more likely to hire an agent who uses video in their business.

Herman's three lame excuses not to do video

1. Too much work
"Video is too much work? You must be kidding! All you have to do is point, click and upload." The newer video cameras such as the Kodak Playtouch upload your video automatically. In fact, if you have a smartphone or an iPad you probably already have a camera built into your mobile device.

more...

To view this premium content sign in to your Premium Member account.

Premium Members have full access to all news archives & premium content.

Purchase Professional Membership for $199/year OR
Premium+ Membership for $149/year OR
News Membership for $69/year

Buy Now

Advertise with Inman

All rights reserved. This article may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this article without permission is a violation of federal copyright law.