Just say 'no' to commission-cutting Premium Content

Part 1: Why agents are worth full commission

Inman News®

Consumer Reports just released a study saying that 67 percent of all agents were willing to lower their commissions simply because the seller asked. If you haven't mastered the art of earning your full fee, there's no better time than now.

I recently had a conversation with Doug Rebert and Rick Doyle of Prudential Homesale in Lancaster, Pa. Agents in one of their offices wanted to slash commissions because they felt it was the only way they could survive the commission war in their market area.

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