Branding in the Social Age

Flickr photo by Evil Erin.

In last week's column, I wrote about the myths of social media. This week, I'd like to take a look at a success story. But it's gonna be a weird one as far as social media goes.

Let's talk about bags. Yep -- bags, those things of leather and cloth you put stuff into. Specifically, I'd like to draw your attention to Waterfield, a maker of laptop bags based in San Francisco.

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