Cutting through the noise 
Applied intelligence: the key to innovation
By Robert Hahn, Wednesday, July 1, 2009.
Flickr photo by Kristian D.At a real estate event in Orange County I realized that there are problems to which existing technology has the answer.
I heard from Realtors and brokers who are dealing with a common problem: "How do I cut through all the clutter and all the noise to reach the people I want to reach?"
We live in the Age of Information. Our problem today is not the lack of information, but the overload of information. Go on vacation for a couple of days and you know that you can expect to return to hundreds of e-mails in your inbox.
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