Branding: just another buzzword

Flickr image by Ben+Sam.

McDonald's is a great example of a brand. The company has a logo that most 2-year-olds can easily identify and I can't imagine that there is anyone in the country who doesn't know what a McDonald's restaurant is.

Most people don't need to "trust" the brand to buy a burger; it is just a burger, not a major purchase that will have an impact that lasts longer than a couple of hours.

When it comes to services, like the services that a real estate agent offers, I refuse to believe ...

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