In real estate agents we trust?

It is hard to imagine or to understand, but not everyone trusts real estate agents or Realtors. According to a Harris poll, 20 percent don't trust us at all and only 7 percent trust us completely.

As an industry we shoot ourselves in the foot when it comes to being trustworthy. One example is the press releases and other information from the National Association of Realtors (NAR). NAR is a huge trade association that promotes our industry. As such, NAR tends to put a positive spin on buying real estate.

In the land of NAR, it is always "a great time to buy" real estate.

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