Real estate execs see opportunity in 'Shift'
Book review: 'Shift: How Top Real Estate Agents Tackle Tough Times'
By Patrick S. Duffy, Tuesday, December 9, 2008.
There's certainly no doubt that we're currently in the midst of one of the most challenging real estate markets in decades, but if the authors of the book "Shift: How Top Real Estate Agents Tackle Tough Times" are to believed, this also marks a time of great opportunity.
Written in a fairly elementary format by Keller-Williams Realty co-founder Gary Keller and colleagues Dave Jenks and Jay Papasan, the book acts as both a primer for newly minted agents as well as a supportive roadmap for veteran agents in need of an attitude tune-up.
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