QR codes: a mobile entryway for real estate listings

Real estate marketing is getting ever more mobile, but one of the most effective tools an agent has is still that iconic, printed yard sign.

For those agents interested in directing potential clients from printed materials to the ever-ubiquitous smart phones in their hands, startups specializing in QR (Quick Response) codes are springing up.

A QR code is essentially a two-dimensional barcode that can be read by smart phones or dedicated QR readers, similar to the codes scanned at a store checkout.

The codes can be attached to printed materials -- such as yard signs, flyers, postcards, business cards, etc. -- and consumers can snap a picture or scan the code through a mobile application on their iPhone, BlackBerry, Android or other mobile device.

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