Measuring social media success 
Real Estate's Social Media Survival Guide: Part 3
By Andrea V. Brambila, Tuesday, December 7, 2010.
Flickr image courtesy of webtreats.The lure of social media is that businesses want to be where consumers are. Facebook alone has more than 500 million active users -- half of them in the U.S. Facebook.com generates nearly one in four page views in the U.S. -- nearly four times the rate of the second-ranked website, YouTube, according to Web metrics firm Hitwise.
Facebook.com also represented 10 percent of U.S. Internet visits in mid-November, compared with 7 percent for search engine Google.
More than 1.5 million local businesses participate in social networks, according to a report by local advertising data company Borrell Associates titled "The Social Network Explosion." Last year, businesses spent more than $4 billion on social network marketing spending; local businesses accounted for half of that spending.
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