Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
The Sitzer verdict is in. Here's how to protect your buyer commission
There's already a perfectly simple solution to defining and communicating with buyers about your commission, writes broker-owner Teresa Boardman
by Teresa Boardman Oct 31
Real humans are better than artificial intelligence
Opinion
Although technology has its place, it simply can't compare with the human touch when it comes to marketing and running a real estate business
by Teresa Boardman Oct 12
Stop the bombshell lawsuit panic. Ask your broker about commission
Opinion
You don't have to figure out everything on your own when it comes to buyer commissions and the bombshell lawsuits. It's your broker to help
by Teresa Boardman Sep 22
lost, disoriented, perplexed, confused, confusion, sign
Opinion
Broker Teresa Boardman writes that consumers and agents at large have the wrong information and the wrong idea about NAR, especially in the wake of its sexual harassment scandal
by Teresa Boardman Sep 11
Get up to speed on programs that help seniors stay in their homes
Opinion
Rather than trying to turn them into listings, it's time for real estate professionals to reach out to senior homeowners with a helping hand
by Teresa Boardman Aug 25
July was a record-breaking month for real estate on earth
Opinion
Nothing is going to disrupt the real estate industry in the years ahead as much as the onslaught of climate change
by Teresa Boardman Aug 14
You can do more than write about hate speech
Opinion
If you think a member of the National Association of Realtors has done something unethical as outlined in the Code of Ethics, please file a complaint
by Teresa Boardman Jul 25
phone, social media
Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
by Teresa Boardman Jul 11
NAR hunkers down as agents push back: The Download
This week: As NAR dismisses harassment claims, women in the industry speak up about what they've seen — up close and personal
by Christy Murdock Jul 7
What kind of an impact will an hour of fair housing training have?
Opinion
How fair housing is taught matters. Unfortunately, writes broker-owner Teresa Boardman, most fair housing courses are worse than useless
by Teresa Boardman Jul 4
What is the meaning of full service?
Opinion
Does "full-service real estate" really mean anything or is it just something brokerages say to charge higher fees?
by Teresa Boardman Jun 8
Why stop there? Here are 13 more safety fields NAR could add
Opinion
While NAR plans to add new checkboxes for agent safety, they're leaving out some of the most common (and messy) hazards that agents face
by Teresa Boardman May 24
Agents, stay off my grass and don't knock on my door
Opinion
While the conversation around door-knocking is compelling, it's not a prerequisite for success in the real estate business
by Teresa Boardman May 19
Commissions may be going up, but are agents making less?
Opinion
As major brokerage brands settle the bombshell commission lawsuits, real estate agents will be discussing their commissions more than ever before
by Teresa Boardman May 16