Real estate consumers are in control

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Sherry Chris, CEO of Better Homes and Gardens Real Estate, explains how brokerage companies can better respond to consumer desires.

More videos on Inman.com featuring Sherry Chris:

  • Internet Marketing SF2008 - Lifestyle Marketing (Premium Member content only)
  • One-on-One with Sherry Chris (Premium Member content only)

More stories on Inman.com featuring Sherry Chris:

  • Better Homes and Gardens gets real estate makeover
  • Real estate's new purple cow is green

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Submitted by Wenceslao Fernandez Jr, BS, Realtor, CDPE on September 15, 2008 - 8:45am.

Certainly the market has changed the playing field with the explosive and exponential growth we have seen in technology.

The advent of the personal computer and the internet just a few short years ago (well...for anyone older than 25 or so anyway), have made it even more competitive and much more fun.

An online precense is paramount. Yet, I still see clients in my office when I conduct my buyer and seller consultations. After all, until after that meeting, neither of us know if we want to work with one another, and our office is definitely a great place to show that we're in business, search whatever information they may need or want, sign agreements and immediately distribute copies (or scan and email for an eco-friendly service).

www.MiamiRealEstateKing.com
Certified Distressed Property Expert
Miami-Dade County, Florida.