Industry News expands real estate marketing

Programs aim to help builders move inventory, market directly with agents

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Homestore Inc. affiliate on Wednesday announced the launch of four marketing programs that aim to help builders move standing inventory; reach real estate agents who work with home buyers; connect with pre-qualified buyers; and produce successful sales events. The Inventory Mover Promotion Program aims to help builders sell "spec" homes faster. puts homes that are available now in front of consumers that are in the market to buy now. Listings will not only be enhanced and given additional exposure on, but they can also be featured on when the builder is a member of the National Association of Realtors. Builders that utilize the Agent Reach Promotion Program will have the opportunity to market themselves directly to real estate agents who work with home buyers. aims to help its customers create awareness by helping builders leverage marketing solutions that target real estate agents. According to the Nati...