Homestore Inc. affiliate HomeBuilder.com on Wednesday announced the launch of four marketing programs that aim to help builders move standing inventory; reach real estate agents who work with home buyers; connect with pre-qualified buyers; and produce successful sales events.

The Inventory Mover Promotion Program aims to help builders sell “spec” homes faster. HomeBuilder.com puts homes that are available now in front of consumers that are in the market to buy now. Listings will not only be enhanced and given additional exposure on HomeBuilder.com, but they can also be featured on Realtor.com when the builder is a member of the National Association of Realtors.

Builders that utilize the Agent Reach Promotion Program will have the opportunity to market themselves directly to real estate agents who work with home buyers. HomeBuilder.com aims to help its customers create awareness by helping builders leverage marketing solutions that target real estate agents. According to the National Association of Realtors, 78 percent of Internet home buyers used a real estate professional to make their final purchase.

HomeBuilder.com’s Buyer Finder Promotion Program helps builders connect with potential home buyers at their highest point of interest. Consumers are on the site because they are looking for a new home, and HomeBuilder.com aims to provide ongoing community and brand exposure to this targeted audience. More than 70 percent of home buyers use the Internet at some point in their search, and HomeBuilder.com aims to connect them to builders and their communities.

The Event Maker Promotion Program aims to generate high visibility for home builders’ sales events. From pre-opening to grand opening and phase releases, builders using this program can blanket their local market with news of their special events to increase customer traffic. In addition to billboard-like promotion on HomeBuilder.com, builders can expand their reach to potential home buyers in resale and rental markets by promoting events on Realtor.com and RENTNET.

HomeBuilder.com, the official new-homes site of the National Association of Home Builders, is powered by Homestore Inc.

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