Industry News

New Realtor ads to air on TV, radio

Association to spend $20 million on media buys

The National Association of Realtors public awareness campaign will return to the airwaves this month for the seventh year with two new television and three new radio advertisements featuring home buyers and sellers recounting real-life marketplace experiences. The new ads, which break on network radio the week of Feb. 9 and on network television the week of March 8, conclude with a call to action: "Ask if your agent is a Realtor, a member of the National Association of Realtors." Two of the television spots and two of the radio spots feature consumers talking about buying and selling homes. The seller spot takes aim at the for-sale-by-owner market. A third new radio spot is targeted to the commercial real estate market. In addition, two ads from last year's campaign featuring Realtors Linda Norton of Fort Collins, Colo., and John Green of Memphis, Tenn., recipients of Realtor Magazine's Good Neighbor Awards in 2002, will continue to run in 2004. The National Association of Rea...