Industry News

RELO sends online leads to independent brokers

Builds network of real estate Web sites

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RELO has stormed onto the Internet with a national network of broker Web sites that gives home buyers access to information, generates leads for RELO-affiliated brokers and could lead to a higher public profile for RELO itself. A map on the referral company's Web site has been linked to hundreds of listings-rich Web sites operated by RELO member brokerages throughout the country and more links are in the works. The links enable home buyers and sellers to surf from one RELO member Web site through to other RELO member Web sites that collectively display some 2 million for-sale homes listings, according to RELO CEO Pam O'Connor. The program generates business for RELO brokers on a reciprocal basis without brokerage-to-brokerage referral fees. Each company uses it's own relocation department, call center, Internet lead coordinator or other system to distribute the leads among its sales associates. Some brokers collect internal referral fees on any closed transactions...