Industry News

Slow start to real estate fast track

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Mike Parker of Huff Realty in Kentucky earned just $6,000 from his real estate practice in 1986, the year he started. In 1987 he was up to $28,000 and he's been on a steady climb since then. With the help of his nine-member team and numerous Web sites, last year he grossed $675,000 in commissions while drastically cutting the number of hours he works. Coaching for time management One of the main reasons for his success, Parker said, is that he's a "sponge" for information. He continually seeks out new ideas for improving his business. In 1988 he attended a National Association of Realtors conference and soaked up so many good ideas he more than doubled his income the next year. Today he gets some of his advice from his coach, who has helped him manage his time and business better. "I was working 90 hours a week. Now it is 55 hours," he said. Internet front, side, and back doors Today nearly 80 percent of Parker's buyer business comes from the Internet. He runs multiple Web sites f...