Industry News

Canadians figure out online MLS

Opinion: Local associations contribute to national consumer portal

The Canadian Real Estate Association has an MLS Web site that exemplifies how an aggregated national MLS should work. The easy-to-navigate, advertising-less Web site is an example of cooperation, user interface grace and business model simplicity, all bundled together in one easy-to-use national listing service. All of the 10 provincial Canadian associations cooperate under the umbrella of the association to create the service, which is free to users and does not require registration.  There are no ads, no up-sells, no featured listings, no referral fees and no promotional gimmicks. Driven by a map, the Canadian Web site is broken down by provinces, each with a home finder that shares the same look and feel across the site. The user can search by area or MLS and the service includes an advanced search, Realtor search and commercial properties tab. Billed as the MLS of Canada, the Web site includes pictures of almost all of the listings, along with the property address and th...