Industry News

ERA revamps real estate tools

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

At its annual International Business Conference in Las Vegas, ERA Real Estate today announced enhancements to its Sellers Security Plan, consumer Web site and the launch of ERA.com Mobile, a wireless software tool for real estate professionals and their customers. Introduced by ERA in 1976, the Sellers Security Plan is a guaranteed sale and equity-advance program with the unique "We Will Sell Your House or ERA Will Buy It" slogan. The Sellers Security Plan changes from a mandatory commitment fee for consumers to an optional activation fee. In the past, customers who wanted to utilize the program were required to pay a commitment fee of 2.75 percent of the eventual sale price of their home. Now, consumers simply choose to pay for the cost of two appraisals and a home inspection at the onset of the agreement. After that, they pay the 2.75 percent fee only if they take advantage of the equity-advance option, or take the ERA purchase offer after the 180-day selling period has been compl...